Starting the UX Design Process
Posted: 2023-08-15T13:32:00
Author: Craig Allen
The second course in my certification is called “Start the UX Design Process: Empathize, Define, and Ideate.”
Grade: 92.50%
Here are a few highlights from my notes.
Key Takeaways
Empathy is design is important because it helps designers understand the user’s needs. It’s also very important to have a diverse group of users for doing research as well as on your team when doing ideation, which will help overcome our own biases.
Best Practices for Giving Peer Review Feedback
- Understand the activity
- Provide descriptive feedback
- Pick 2-3 things you like (positives first)
- Pick 2-3 things that could be improved (give actionable advice)
- Be respectful and kind
Best Practices for Receiving Feedback
- Stay open-minded
- Remember your goal
- Keep your own agency
Understanding Empathy in UX Design
- Ask lots of questions
- Become more observant
- Be an active listener
- Request input
- Have an open mind
- Keep current on UX research
Survey Participants
- Family
- Friends
- Colleagues
- Managers
- Peers
- People you don’t know
- Online groups
- Social media
- Third party recruiting
Determine Research Goals & Questions
- Determine your goals
- Writer interview questions
- Open-ended
- Short & simple
- Ask follow-up questions
Conducting User Interviews
- Meet participant
- Build a good rapport
- Thank them for coming
- Review legal details
- Gather basic details
- Let them know there are no right or wrong answers
- Conduct interviews
- Follow interview ettiquette
- Ask open-ended questions (why)
- Take notes!
- Compelling quotes
- Document observations
- Record
- Wrap up -> show gratitude
Empathy Map
Identify User Pain Points
- Financial (paywall)
- Product (quality)
- Process (stop user – cart > checkout)
- Support (answers to questions)
Personas
Fictional users whose goals and characteristics represent the needs of a larger group of users.
- Build empathy
- Tell stories
- Stress-test designs
Advantages of User Stories
- Prioritize design goals
- Unite the team
- Inspire empathetic design decisions
- Personalize pitches to stakeholders
As a ________ (type of user), I want to ________ (action), so that ________ (benefit).
Happy Path
A user story with a happy ending.
Spotting and Resolving Edge Cases
- Create personas and user stories
- Thoroughly review project before launch
- User wireframes (visualize)
User Journey
The series of experiences a user has as they achieve a specific goal.
Accessibility is design, devices, services, or environments for people with disabilities.
- Touch
- See
- Hear
- Speak
Define problem statements (who, what, where, when, why, & how)
________ (user name) is a/an ________ (user characteristics) who needs ________ (user need) because ________ (insight).
Define Hypothesis Statements
- If/then
- No standard formula
Value Proposition
Why a consumer should use a product or service.
- What does your product do? (clearly explain the offering that your product provides to users)
- What should they care? (describe how your product addresses users’ pain points)
Build Value Propositions
- Describe your products’ features and benefits
- Explain the value
- Connect these features and benefits with the needs of your users
- Review your official value proposition list
Ideation in the real world
Ideation – the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them.
- Brainstorming out loud
- Document all ideas
- Focus on quantity
- Do now allow evaluation
- Gather a diverse team
- Question the obvious
Take a break, then evaluate the ideas.
Competitive Audit
An interview of your competitor’s strengths & weaknesses
- Identify key competitors
- Review the products they offer
- Understand how they position themselves in the market
- Examine what they do well & what they could do better
Direct Competitors – have offerings that are similar to your product and focus on the same audience.
Indirect Competitors – have a similar set of offerings but focus on a difference audience, or have a different set of offerings and focus on the same audience.
Benefits of a Competitive Audit
- Inform your design process
- Solve usability problems
- Reveal gaps in the market
- Provide reliable evidence
- Same time, money, and energy
Limitations
- Stifle creativity
- Depends on how well you interpret findings
- Not all designs work in all use cases
- Need to be done regularly
Steps for Audit
- Outline the goals
- Create spreadsheet with list of competitors (5-10 direct, 5-10 indirect)
- Call out specific aspects to compare
- Research each company (what do they do well or not?)
- Analyze findings (similarities to your product and each other)
- Summarize findings in report (screenshots and simple graphics)
Best Practices for Ideating
- Do creative warmup
- Make sure problem is well-defined
- Don’t judge your ideas
- Don’t judge others’ ideas
- Include a diverse group
- Ideate in a comfortable environment
- Don’t be afraid of sketching