Craig Allen

Every night at dinner, my family takes turns sharing our “best and worst” moments of the day. It’s our little ritual—an opportunity for connection through both celebration and empathy.

The coolest part? My kids actually came up with the idea. To me, that says a lot. It means they instinctively understand that both the good and the bad moments hold value. Sometimes the conversation dissolves into chaos and laughter, but more often, it’s heartfelt and honest.

It’s become one of my favorite parts of the day. Listening to them talk about what made them proud, what frustrated them, or what made them laugh helps me see their world more clearly. It’s a reminder that life isn’t just about highlight reels—it’s about the full picture.

That same principle applies to how we share our stories as people, creators, and business owners.

We love to post our wins—new clients, product launches, milestones—but the truth is, the moments we struggle are just as meaningful. When we share the full story, we give others permission to connect with us on a human level.

Authenticity isn’t a marketing tactic.

It’s how we build trust.

It’s how we form real relationships.

Your audience, your customers, your community—they don’t want perfection. They want truth. They want to see themselves in your story, and that only happens when you’re willing to show both the wins and the losses.

When you share holistically—celebrating the highs and acknowledging the lows—you create a space for genuine connection. And that’s what turns followers into friends, customers into advocates, and ideas into movements.